•         Social Media: Is it A Fad or a change in the way people Communicate?
•     Digital Media: Is it going to replace Conventional Media?
•         Is youth today really not available on television or print media?

These are some of the questions which are doing rounds in the Marketing circles.

Conventional media was considered a unidirectional platform to address the target mass, where the users were passive and were at the receiving end, but rarely got an opportunity to give feedback. The result of a recent advent in technology, Social Media is now offering a bi-directional, multifaceted and open platform for the users to communicate, by employing internet and mobile based technologies as an interactive emporium. It has integrated itself into everyday lives, both personally and professionally. With the exponentially growing number of users, its ability to capture quick feedback and immediate trends, Social Media offers tremendous potential for businesses.

Focusing on key facets of Social Media for Business, ICSM 2014 is endeavored to set a platform for leading academicians, researchers, practitioners, theorists, puritans, corporate professionals and even skeptics to come together all at one ridge to share, discuss, deliberate and explore the aspects of an adolescent subject of Social Media and Internet Commerce and its business perspectives. Although there is a staggering potential yet to be tapped social media possess a threat to the security of data and personal privacy in the cyber space. Slated for January 10-11th, 2014 at India. The conference will aim to unfold the fads and facts, experiences and research results about all aspects of Digital Marketing and Social Media and discuss the practical challenges encountered and solutions adopted.